What are the drinks served during the Super Bowl in the USA? We're looking at the Superball of 2021 for you:
In the days leading up to the Super Bowl, Americans are looting supermarkets and liquor stores as befits the world's most obese country. Every year, strange facts about consumer behavior during the Super Bowl circulate on the Internet. Only on Thanksgiving do Americans consume even more calories in liquid or solid form. But how big are your chances of getting a gin, vodka or a herbal liqueur like those from Mampe, such as Halb+Halb, which have been known for around 130 years? In the USA, the fruity herbal schnapps began its triumphal march with the prestigious Grand Prize award at the 1904 World's Fair. Mampe was already a global brand at the turn of the century.
The numbers regarding consumption during the Super Bowl are simply astounding, sometimes even unbelievable: Americans buy 325.5 million gallons of beer for Super Bowl Sunday. If all this beer were drunk on Superbowl night, with a population of 330 million in the USA, every man, woman and child - almost all 330 million - would drink a little more than 3.5 liters of beer. Beer also only makes up 30% of the drinks viewers choose. In first place are lemonades with 40% and after the beer comes ice tea and then wine. This is followed by spirits with 9%, which also includes gin. Realistically, popular spirits like tequila are well ahead of gin in the US. Gin probably only accounts for around 1% of beverage sales.
Now the good news is that the chances are increasing that you can be served a gin and tonic to calm you down at the Super Bowl in the future, because the demand for gin products for the Super Bowl grew by 150% from 2020 to 2021 if you look at the gin Sales on eBay for the Superbowl.
Half+Half has been very difficult to order from the US directly to the US for the last 30 years. Mampe is now changing that, almost 120 years after the Halb&Half was awarded at the World Exhibition, there will be shipping to end customers in the USA and Canada again in 2021 - thanks to the numerous inquiries from the USA. Thank you America!
If you want to bring the products from back then into your home today or simply experience almost 200 years of history during a small or large schnapps story in the Mampe factory, then visit us at home: www.mampe.berlin
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